Chief Executive Officer
Leland Glauz
Leland sets the vision and strategy for Grove Media — its media, talent, and technology businesses, and the companies still to come.
01 / 04
Inside TikTok
Clips from Lucid Livestream.
Who we are
We make media with creators, not just about them. Everything we build runs on one idea: if creators aren’t winning, neither are we.
The Grove model
How we grow companies
We don’t just own brands. We build them in-house, run them hands-on, and stay for the long run.
01
Incubate
We start companies from the inside, where we see creators underserved and markets ready to move.
02
Shared platform
Operations, engineering, talent, and finance are built once at Grove and put to work across every company.
03
Long-term
We hold what we build. Decisions are made for durable growth, not the next quarter or the next trend.
Our companies
The Grove portfolio
Independent brands, one root system. Each company runs on its own — on top of the operations, technology, and talent Grove shares across all of them.
Creator network · TikTok LIVE
Lucid Livestream
The TikTok LIVE creator network for creators who want more — 1:1 coaching, community, and zero creator fees.
lucid-live.com
Software · Creator Network OS
LiveLight
The operating system for creator networks. Living in the limelight.
livelight.appAgency · Coming soon
To be announced
A new Grove Media agency is in the works. More soon.
Across the portfolio
Grove at a glance
Early, focused, and compounding.
3Companies — two operating, one in development
450+Creators supported
30+Coaches & operators
2TikTok LIVE industry honors
Leadership
The people at the root
Grove Media is led by founders who’ve built alongside creators from day one. More about us
Work with Grove
Partners, talent, and builders welcome
Brands, partners, investors, and builders — let’s grow something together.